Post Reach: Post reach is the number of different, unique accounts saw your page, and/or viewed advertisement. Let's say that some new person just saw the page, and clicked off, that is considered a reach. At the same time though even if someone goes on further that is still considered someone reaching the page.
Post Engagement: Post engagement on facebook, or instagram is when someone engages with the page. This can be in multiple forms such as commenting, liking, but most importantly clicking links to go to the main websites, or products that are sold. This happens after someones "reached" the pag
Knowing this key difference can be important because from a tactical standpoint to decide how to promote your page, what's working, what's not working, and how to grow your engagement rates. Figuring out the times to post, what gets the most engagement rates, and how to control the audience will in the long run help growth, and sells for the business.
The facebook page, or for me personally I would use Instagram because the value of Facebook has gone done extremely especially for the younger generations including myself. The insight pages helps the business or brand decide what is best for customers to know when they are engage into the social media platform the most at what time, day of the week, and how long they are truly on the app. This data will help a brand decide when the best time to advertise, post, and connect to most of their audience when they are on.
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